Online Prospect and Customer Cultivation
Using Bernard Web Management and Email Marketing we do our own marketing to prospects and customers. Our email and web responses are stored in our own single Bernard Data Management database.
Marketing Content Management
Bernard uses our content management system (CMS) to allow us update our website using templates without designers or technicians having to be involved to publish new pages.
- Each individual page is created using a template
- Our search engine registration optimization is part of publishing each page
- The CMS allows many people to contribute to our web site without technical support
- The CMS has built-in processes for authoring a new page
- Our web publisher has final sign-off on every page that goes online.